Making a catchy movie trailer is just as essential to the film’s success as the promotions itself. In 2018, good movies don’t just need a stellar star cast or expensive production houses but also a well-executed trailer backed by proper planning. One example is Trailer Park, a production unit behind some very high ranking projects like ‘Mad Max: Fury Road’ and ‘Wonder Woman’. For any award-winning trailer, it’s crucial to sync the right technique, skill, and judgment.
The best person in the business of a catchy movie trailer is Matt Brubaker, Trailer Park’s President of Film for the last 10 years. He has made some cutting-edge films. Some of the most prominent ones are, ‘The Dark Knight Rises’, ‘Ocean’s 8’, ‘Baby Driver’, ‘Interstellar’, ‘Mad Max’, and ‘Dunkirk’.
Matt Brubaker, CEO/Creative Director Trailer Park Film, and Television know what it takes to make a catchy movie trailer and here are the snippets from a video interview he gave once:
Q1. When do movie trailers get made?
Matt further added: “These days, people get just as excited for a catchy movie trailer as they do for the actual movie.”
Q2. How does the whole process start?
He further said that “The earlier, the better, so they can be ready for hyped up events like Comic-Con.”
Q3. How long does the process actually take?
According to Matt, “Trailers almost become their own entertainment form.” A film’s trailer has to be the best footage so putting in the best techniques and team is imperative.
Q4. What is the minimum number of people working?
For a catchy movie trailer, every last shot and scene represents the best of the film. Therefore, different professionals work as one unit.
Q5. Which type of people are required to make one trailer?
All these specialists help in making an award-winning trailer, which ultimately creates buzz around the upcoming movie.
Q6. How many companies can be involved at one time?
One movie trailer means accurately representing the story. Hence, specialized companies are involved to produce it.
Q7. Is it true that security plays a key element?
The trailer acts as a means to represent what the film is capable of, therefore, high-end projects require more security and vigilance.
Q8. Why is actual footage not shown?
This is because “There are usually restrictions on what can be revealed in a catchy movie trailer.”
Q9. How many trailer campaigns are required?
The acclaimed producer proudly referred to the high-security Marvel movies.
Q10. How’s the working station for any trailer project?
There is absolutely no excuse for not creating a strong trailer for a feature film. The process requires tight security measures to prevent any leaks.
Q11. What’s the importance of music and sound design?
Sound and music help in creating an added effect that solves the purpose of creating a buzz around the movie.
Q12. How many edits are required before finalization?
A catchy movie trailer could be credited for securing distribution, therefore, a final nod is only given when the studio is fully satisfied.
Q13. Does social media help a trailer in a film’s box office success?
Directors and producers make sure that the trailer you see on social media is impeccable. A bad trailer means a negative response, which can absolutely ruin the success of a film.
Q14. Why do some studios focus on grouping the trailers?
Matt further added that “For any movie, there can be many multiple versions before the final one is released.”