If you love Facebook and are the head cheerleader of Team Mark, then prepared to be shocked. In a recent news reveal, Facebook leaked out private data of millions of its users to a company called Cambridge Analytica to use it for US presidential campaign.
In 2014, Facebook invited its users to find out their personality type via a quiz developed by Dr. Aleksandr Kogan of Cambridge University. The quiz was called ‘Your Digital Life’. About 2,70,000 users played it and the social media company collected and saved those user’s data. In addition to this, the app also collected data from the Facebook friends of the user.
However, Facebook has now changed the way apps and other companies ‘harvest’ the user data, the whistleblower, Christopher Wylie, said that data of about 50 million people was used by Cambridge Analytica for the American presidential campaign. He further added that the data was sold to the analytics firm and that was used to psychologically profile the Americans and feed them with pro-Trump content on their Facebook walls.
Wylie’s claims were further strengthened by an interview given by Cambridge Analytica’s CEO, Alexander Nix, who said that he met Donald Trump many times during the 2016 Presidential Campaign. Nix commented:
“We did all the research, all the data, all the analytics, all the targeting, we ran all the digital campaign, the television campaign and our data informed all the strategy.”
On this entire issue, the company said that it did not do any wrong while Mark Zuckerberg has recently offered an apology. Zuckerberg admitted to committing mistakes that led to millions of users having their data exploited by a company for political gains. Take a look at Zuckerberg’s post:
Ever since the news broke, Facebook’s stocks have crashed and many people started an online campaigning demanding the delete of the social media platform.