You must have heard beggars singing “Tum To Thehre Pardesi” or “Pardersi Pardesi Jana Nahi” during a train journey or on roads. But soon beggars will be singing praises about the Modi government and its initiatives like ‘Swachh Bharat’, ‘Beti Bachao Beti Padhao’. And you know what, they will be trained by experts!
The government is planning to train around 3,000 beggars to sing about its signature plans on local trains in major cities with a view to popularise them among urban commuter folk, reports Economics Times.
The project is being handled by the Ministry of Information and Broadcasting’s song and drama division, and All India Radio has been asked to work out the operation of the project, including the training of beggars. The project is set to begin in Mumbai next month and will be taken to other cities in phases.
The officials said:
“Our field publicity reports show that the number of such beggars in the Mumbai’s suburban trains is high and that there are entire families singing and begging for money. We are looking at this as a livelihood opportunity.
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While it appears to be the government’s propaganda to promote itself, the officials say a remuneration model is being worked out for the singers. An official said:
“They would not need to beg any more. Children will not be recruited for this campaign.”
Though the government claim that this project will help beggars, it is actually a part of the government’s efforts to revamp all its media units, with a special focus on field publicity.