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Twitterati Troll India Today’s Billboard War On Arnab’s Republic

Updated on 22 October, 2017 at 11:05 pm By

Advertisement wars are not new. They have been in existence since the time human beings started competing in markets.

One of the most memorable brand wars is probably the one between Pepsi and Coca Cola, popularly known as the ‘Cola Wars’.


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The two brands continue to fight aggressively over every single mass communication platform trying to outdo each other creatively. This recent one is a classic example.

 

On the left is Pepsi’s ad showing Coca Cola as Dracula. The tagline reads: “Wish you a Scary Halloween”. On the right is Coca Cola’s response. The tagline reads: “Everybody wants to be a hero”.

But while product wars may be considered normal, how will one describe the war between news channels?

These two hoardings at Noida’s Film City area is an example of brand wars between media houses.

 

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To the left of the ‘ring’ is Arnab Goswami’s Republic; to the right is Anjana Om Kashyap, who is foraying into English news domain with India Today leaving behind her role as a powerful Hindi news anchor at Aaj Tak.

According to The News Minute, India Today Group’s chief marketing officer Vivek Malhotra said, “News doesn’t wait for anyone. Someone had to set the record straight. And we did.”


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He was hinting at the tagline of Kashyap’s show on India Today which reads “Arrived and Waiting”. Clearly, it is a response to the tagline used by Republic, “With You Soon”.

But Twitterati is finding India Today’s tagline off the mark.

 


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The brand war is interesting but one might wonder whether brand of the media house is more important than good journalism.

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