A video uploaded few days back shows a group of Sudanese and Somali students getting rejected from entering an Apple Store in Melbourne, Australia, due to the fear that they might steal something.
Later, the Apple store manager apologised to the teenagers-Abdulahi, Gereng, Ésë, Mabior, Mohamed, and Petrieaged.
In this video, a staff member doesn’t allow the teenagers to enter the store as they are ‘worried’.
He adds that they don’t trust the teenagers.
The students are left shocked by the staff’s behaviour.
The staff member do not listen to the protest by boys and simply ask them to leave.
The incident which went viral generated outcry on social media terming it as a case of racial profiling.
— Meilin (@MeilinWS) November 11, 2015
Australia’s logic: darker pigmentation correlates with stealing @Crypticgirl_
— Yaqub Ahmed (@yukzaaboii11) November 10, 2015
i’m trembling i’m so pissed off and i don’t know where to redirect my anger. apple doesn’t even have a twitter account how do i go off — helz belz (@hxlina) November 10, 2015
Later, their school principal Nick Scott accompanied the students back to the store to help them in seeking an apology.
“The manager apologised to us and told us that we are welcome here anytime.It feels like we have justice now. It feels like we have justice now,” one of the teenagers said.
However, Scott said it was not the first time his students, who were at the mall dressed in school uniform, were treated in such a manner.
“At Highpoint two weeks ago they asked to try out some self-propelled scooter and the guy told them, ‘No, you can’t, legally I can’t let you try it out’. They walked away and turned around and another kid was using it.”
A message from Apple spokesperson said, “We want every person who joins our team, every customer visiting our stores or calling for support to feel welcome.
“We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion, or sexual orientation. That applies throughout our company, around the world with no exceptions,” it added.