Anushka Sharma’s latest movie ‘Phillauri’ is all set to hit the theaters on 24th March 2017. Filmmakers are trying their best for the movie’s marketing. They have come up with a new technique of marketing that no one else has tried.
This technique of marketing will not take place with live audience, or on Twitter and Facebook. Anushka will interact with her fans personally via WhatApp. This way, the factor of Invisibility will be highlighted as we all know that Anushka is essaying the role of a friendly spirit (Shashi) in the movie.
While talking to the media, Fox Studios’ Chief Marketing Officer, Shikha Kapur, stated,
A celebrity going invisible during a film’s promotion is a first and we would like to continue creating ground-breaking ideas that transcend conventional norms of engagement.
She further added,
For ‘Phillauri’, we have created ideas that are experiential in nature and invoke participation from the target audience. What’s up with Shashi is one such idea on Whatsapp where we tap into the reach of the chatting platform in the country (160 million monthly users) and encourage engagement with Shashi in a never been done before manner.
Anushka will be interacting with her fans as Shashi. People can talk to her through messages, video calls, and voice calls. All you need to do is save her number and contact her on WhatsApp. Take a look at Anushka’s tweet for her number:
— Anushka Sharma (@AnushkaSharma) February 22, 2017
It was enough to make her fans excited. People actually started messaging her and started tweeting the screenshots of the conversation:
— Nitin Gupta (@NitinGupta1793) February 22, 2017
— Virushka FC™ (@VirushkaQuotes) February 22, 2017
— Proud Fangirl ❤ (@Khushali_rk) February 22, 2017
Happy talking, guys.