Bollywood superstar Amitabh Bachchan is in full swing promoting his upcoming film 102 Not Out co-starring Rishi Kapoor in the lead. The two Bollywood legends reunite on the silver screen after a long gap of almost 27 years.
During the ongoing promotions for the film, Amitabh Bachchan was interviewed by an English daily and the actor got candid about his views and perspectives on the advancement of the Hollywood film industry over the world cinema. He opened up to the media providing his valuable thoughts about how Hollywood is taking over the local film industry and destroying it.
While urging people not to patronize the Hollywood films, he expressed his views on the need to reinvent the domestic film industry in order to stand out in the severe competition from the American film fraternity.
During the interview Big B said:
“This I was told in 1993 when I was on a casual visit to New York where I met some studios who wanted to meet me. During the meeting they told me, ‘You better get your house in order because India is the new frontier and Americans are coming.’ And everywhere Hollywood has gone, it has destroyed the local industry whether it’s England, Italy or Germany, they just come and take over. They have the money and the expertise. They have the quality and quantity. We are fighting against them.”
In an earlier interview Bollywood actor Shah Rukh Khan also expressed his discontent over the fear of ‘Hollywood taking over Bollywood’ in India. The actor stressed on the need to develop the efficiency of screenplay writing, marketing and most importantly use of technology in order to survive the takeover.
Evidently, the antipathy of the actors over the proliferation of Hollywood films in Bollywood is correct because of the severe threat that the Hollywood industry is posing to the growth and business of local films in the market.
To quote an incident, in the beginning 2017, Hollywood films like ‘The Jungle Book’, The Angry Birds Movie’, ‘Captain America: Civil War’ and ‘X-Men Apocalypse’ attracted huge audiences due to which good Bollywood films like ‘Azhar’ and ‘Sarbjit’ failed to make profits for the entertainment business.
The familiarity of the audiences to specific Hollywood characters including the superheroes like Iron Man and Captain America, is definitely proving to be a threat to the local Indian films. People are getting inclined towards Hollywood content that is making it difficult for the Bollywood films to make a mark at the Indian box-office, leave aside earning profits.
Not only it is becoming difficult for the Bollywood films to survive even a single week at the box-office, there are many Bollywood actors who are being approached by Hollywood for acting roles in their films. undoubtedly, this leaves the Bollywood fraternity in skepticism towards the local film industry. Bollywood actress including Deepika Padukone and Priyanka Chopra are being approached by the Hollywood filmmakers to star in their films.
So no doubt, Bollywood is becoming a victim of the Hollywood grandeur, and many-a-times it has to rely on remakes of successful Hollywood films for improved profits. Films like ‘Bang Bang’ based on ‘Knight and Day’ and ‘God Tussi Great Ho’ based on ‘Bruce Almighty’ have been released in the market, but unfortunately these also could not garner profits for the producers. Films produced with exceptional stories don’t even stand a chance in the commercial sector of the industry due to such films.
Other than superstars Shahrukh Khan and Big B, Bollywood actor Irrfan Khan too has expressed his dissatisfaction on Hollywood diversifying in the Indian film industry. Instead of having splendid talent and technological efficiency, the largest film producer in the world, Bollywood is generating huge losses with decreased revenues due to failed movies at the office.
The increasing competition with the escalation of Hollywood films and actors into the Indian film industry suggests that the need of the hour is to develop unmatched skills and talents that please the entertainment needs of the Indian audiences which will bring profits from the films produced domestically.