In hopes to promote sanitation in the holy city of Varanasi, the Varanasi Municipal Corporation in recent times have been putting up posters of megastar Amitabh Bachchan’s old films.
But what us unique about these posters is that they come with the message of cleanliness, while still giving the old movie charm.
The Varanasi Municipal Corporation with this hopes to promote cleanliness and spread awareness about the Clean India project.
The biggest reason that the municipal is using Amitabh’s old posters is because Big B has a huge fan following in the city, and people pay heed to what he says.
They thus hope that the cleanliness messages ‘given by him’ will draw more attention and awareness.