Big businesses normally duck politics, but Donald Trump’s executive order limiting immigration from seven Muslim-majority countries has made a lot of people upset.
After protests by various civil rights activists, celebrities and various groups, it is now the corporate America which has decided to stand with what they believe is right.
Some of this year’s Superbowl advertisements seem to have been following a theme- supposedly trolling Trump. In contrast to Trump’s policies, these advertisements are talking the language of love, multi-culturalism, multi-ethnicism and inclusion.
Take a look at some of them:
The beverage king decided to air a 2014 ad featuring racially ethnic people and images from the country.
The tagline also says ‘Together, we are beautiful!’
Watch the advertisement here:
The company’s advertisement showed a facial mosaic of men and women from different ethnicity and skin colour. In no time, #weaceept began trending. The faces change as the following words appear:
We believe no matter who you are, where you’re from, who you love, or who you worship, we all belong. The world is more beautiful the more you accept.
The company ran it’s first ever Superbowl commercial this year. The ad shows a Spanish-speaking mother-daughter duo on their journey from Mexico to the US. This controversial commercial was rejected by several networks earlier as it showed the duo approaching a border wall.
Trump has vowed to build a border wall between Mexico and US to check illegal immigration.
Here is the entire, uncut video of the journey:
The car manufacturing honcho decided to highlight the issue of equal pay to women workers. The ad features a young cart-racer girl who goes through tough times to compete. The background voice is a man who questions the audience as to what he should tell the girl when she learns that women are paid lesser than men.
This is a gigantic movement where the corporates and the public, alike, are coming in together to oppose something which is against the basic foundation of America – diversity.