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Amazon Apologises To Swaraj Over Indian Tricolour Doormat Row

Published on 13 January, 2017 at 2:49 pm By

Amazon has apologised for sale of doormats of Indian tricolour design on its Canadian website.


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“Amazon India is committed to respecting Indian laws and customs. To the extent that these items offered by a third-party seller in Canada offended Indian sensibilities, Amazon regrets the same. At no time did we intend or mean to offend Indian sentiments,” Amazon India vice president Amit Agarwal reportedly wrote to Swaraj.

 



 

The controversy over the use of the Indian flag design for the doormats erupted following External Affairs Minister Sushma Swaraj taking to Twitter seeking an apology from the global e-commerce giant.

After social media users pointed out, TopYaps.com had first reported that Amazon.com lists doormats with Indian tricolour design for sale. The seller of a particular doormat was based out of Austria.

The matter was brought to Swaraj’s attention by a social media user.

The EAM immediately asked Amazon to remove the products from all of their portals across the world and tender an unconditional apology.


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She had also warned of visa denial to Amazon staff in case they did not comply.


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Some social media users had, however, not appreciated Swaraj’s warning. Before tendering the apology, Amazon had taken down the products.

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