Reliance Jio has not yet arrived fully but the heat from competition can be felt across the telecom industry already much to the joy of customers.
Following Reliance Jio’s offering of free 4G Data to customers for three months, Bharti Airtel has slashed down the rates of 3G/4G mobile data charges by about 80 per cent.
To avail of the special scheme, customers will first have to recharge with Rs.1,498 against which they will get 1GB of 3G/4G mobile internet usage valid for 28 days.
Once this data expires, customers can simply shell out Rs.51 for another 1GB of 3G/4G data.
They can continue recharging with Rs.51 for 1GB for a period of 12 months as many times as they want.
There is also a six-month scheme under which the customer will first have to pay Rs.748 for 1GB 3G/4G data for 28 days.
When the data limit is exhausted, customers can recharge with just Rs.99 for 1GB 3G/4G data. The scheme is valid for six months only.
The two options are already available in the recharge list at Airtel’s official website.
Without the special scheme, the same amount of data would cost Rs.259 for 28 days in Delhi.
Nitin Soni, director (Asian corporates) at Fitch Rating, however, told NDTV Profit that the rate slash is not 80 per cent as the company claims but just 25-30 per cent cheaper than its current plan.
“It’s to retain exiting subscriber base and to prevent meaningful churn when Jio launches its 4G services in market…You try to retain your subscriber base because a consumer who has already paid Rs.1,500 would avoid churning three months down the line when Jio is in the market,” he said.