In the wake of the recent manhandling of a passenger by IndiGo Airlines, Air India took to their official Twitter account to troll the private airline. Taking a dig at IndiGo Airlines, they posted a couple of pictures on their Twitter handle, the first of which had an image of their iconic mascot Maharaja in a namaste avatar. The image had the caption, “We raise our hands only to say Namaste.” The next image soon followed which had, “unbeatable service” written on it, with the “beat” portion being highlighted.
Air India’s seemingly wonderful word-play became quite famous on Twitter.
However, controversy arose when Jet Airways was dragged in it as well. A fake picture, masquerading as Jet Airways’ campaign, was circulated on social media. Like Air India, this post tried to take a potshot at IndiGo Airlines as well. The post had the logo of Jet Airways and carried the caption, “We beat our competition, not you.”
Issuing a clarification as soon as the viral photograph came to their notice, Jet Airways said:
Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline. The creative does not reflect our philosophy and ethos and is in fact, in bad taste.
Jet Airways Statement:
Jet Airways did not commission the creative being shared on social media platforms, in context of a recent event concerning another domestic airline.
The creative does not reflect our philosophy and ethos and is in fact, in bad taste.
— Jet Airways (@jetairways) November 8, 2017
This is not the first time that something similar and in despicable taste has happened. After the controversy surrounding United Airlines came into public foray, an image was circulated all over Facebook, which was allegedly an advertisement of Southwest Airlines.
However, the Dallas-based airlines later clarified that it was a fake ad, a spoof.