We Indians are obsessed with watching movies on the big screens. After all, Bollywood is the largest film industry in the world, as it produces the maximum number of movies. We think of actors like Amitabh Bachchan, Shahrukh Khan, Rajnikanth as our idols, and they have inspired many to pursue a career in acting. We know we will rush to our nearest cinema hall to watch the much-awaited films. In developed cities, there are theatres and multiplexes where people can go and watch a movie on big screen. But what about small villages?
It is quite evident that villages don’t have proper access to movie theatres, and even internet to enjoy such leisure time. There may be a chance that villagers might have never seen many inspirational films that are based on the village scenarios like ‘Padman’ and ‘Dangal’. But even they have the right to enjoy such kind of entertainment, right?!
So in a bid to provide accessible cinema experience to the rural areas, actor-filmmaker Satish Kaushik has launched the concept of the Mobile Digital Movie Theater (MDMT) in many villages.
What’s more interesting about these mobile theaters is the fact that these are essentially ‘trucks’ that have been converted into theaters, that can travel to various rural areas and screen films there.
Like any other theater, these mobile theaters are air-conditioned, weather-proof and fire-proof. With the aim to provide cheaper and easy movie-watching experience to the rural residents, the prices of the tickets vary from Rs. 35 to Rs. 75.
As Satish Kaushik himself watched the movie ‘Baahubali 2’ in a mobile theatre and was quite impressed by the sound and picture quality, he decided to provide such an experience to the rural people on a larger scale.
Although the government has not funded the project, the project is backed by entrepreneur and founder of ‘Picture Time’, Sushil Chaudhary, who introduced this concept to provide affordable cinematic experience to the ones who cannot spend too much money on entertainment.
According to the filmmaker, each theater unit is named after a popular film like Mr India, Don, Baahubali and Shahenshah, and the roads will be seeing more than ten theater units in a couple of months. The truck requires just a 100×100 ft space and two-and-a-half hours for the setup, after which it is ready for the business.