6 Reasons 70s Was The Most Fashionable Decade Of India

Updated on 19 Aug, 2014 at 6:57 pm


The most lasting fashion of India was invented centuries ago and is still in fashion. The most popular fashion garments of India do not require any sewing at all. They are just flowing pieces of clothes in various hues, shades and lengths which can be wrapped as turban, saree, lungi, veil, scarf, dhothi or towel on shoulder.

But then there is some other fashionable attire that makes their debut in Indian fashion industry, attracting attention of its citizens every now and then. One such revolution in fashion was seen in India in 1970s. The fashion of 1970s is commonly known as Retro fashion. 70s is not just one of the most fashionable decades of India; it is considered so by many countries. This was the decade that picked itself up from the hippie influence and gave the fashion industry a great makeover. Let us have a look at what makes the 70s most fashionable decade for India.

6. New way of wearing Sari

Saris were not the attire worn by Indian women who had no clue about fashion in the 1970s. Even in the beginning of 70s wearing of saris was revolutionized by Bollywood, especially by the beautiful actress Mumtaz. The saris were body hugging garments with pleats below the knee line in the 70s. Popularly known as the Santhali style, it is popular even now.  It was also the decade which saw the low cut, open backed or fashionable blouses to go with saris. The decade gave the traditional Indian attire a very sexy, seductive and fashionable look, especially when worn with sleeveless blouses.


New way of wearing Sari

5. The rise of the kurtis

There were large variants of kurtis in fashion in the 70s. They were longer than the shirts but shorter than the kameez or normal kurtas worn over the salwars. There is a rise of these fashionable kurtis and kurtas for men once again in modern fashion industry. These kurtis of 1970s in India caught the attention of fashion in western world as well. They were very popular among the hippies and were worn on jeans by women. The tight churidhaars which are one of the greatest fashion statements of youth today were popularized in the 1970s as well. They went well with the body hugging short kurtis which made Indian women feel fashionable in their traditional wear.

The rise of the kurtis

4. Eyewear

Indians, who did not mind the sun, were introduced to fashionable sunglasses in the 1970s. Also called cooling glasses, this was cool fashion statement made by Indians in the 1970s. Most of the NRIs were seen roaming around with huge sunglasses covering their eyes, head or their chests.  Bollywood heroes and heroines were seen in bell bottomed pants, tight shirts and oversized sunglasses covering their face. Though some of the style may have changed, the fashionable glasses have remained in use even to this day.

Also Read: Top 10 Fashion Trends of the 70s


3. The Bobby Print

At the tender age of 17, Dimple Kapadia left Indians agape by wearing her polka dotted shirt, knotted on her chest and black mini skirt. She became the youth fashion icon with the new style of dresses that she carried off better than anyone else could ever have. The polka print is known as bobby print even to this day. Even men wanted to wear shirts with bobby prints. Following the movie, there was huge upheaval in the fashion statement of the youth in India, which was not well accepted by their parents.

The Bobby Print

2. Hairstyle

Hairstyle was never going to be the same for Indians anymore. The Bollywood gave Indians the Amitabh Bacchan cut, pin curls and bouffants changing simple people to fashion icons with one salon visit. The retro hairstyles are one of the greatest fashion statements made by women for special occasions now. Colored bandanas or veils doubling up as hair bands were very popular in the 70s. They very fashionable even to this day.


1. Freedom to choose fashion

Earlier fashion remained in the reach of the elusive few in India. Common people like workers, housewives, students did not dare to try out new fashions. The 70s changed the trend in a big way. There were new hairstyles, dresses to choose from for everyone. Girls could choose to wear midis or maxis if their parents objected to miniskirts. More and more women started wearing clothes they felt more comfortable in than the saris. The salwar kameez also underwent changes to fit into fashionable clothes category. By the end of 70s, jeans had changed and revolutionized the way men dressed. T-shirts had made a huge entry to the Indian market changing the traditional look of men in pants and shirts with buttons.


Freedom to choose fashion