Young India is just crazy about brands. There’s hardly anybody there who doesn’t own a trusty pair of jeans today! You can actually put on your rugged pair of jeans practically on every occasion not calling for any formal attire. A casual Levi’s 501 will probably cost a few hundred bucks and will last for a life time. Now who won’t vouch for such a profitable deal – sheer style within budget! As a matter of fact, the more you wear your favorite pair of jeans, the better it keeps getting in fit and appearance. On that note, let’s take a look on top 5 jeans brands that are widely popular among Indian youth.
The much successful denim company – Diesel was established in 1978 by Renzo Rosso along with Adriano Goldschmied his previous boss from the AG Jeans Company. The major milestone years of the company’s growth include – 1985 when Renzo acquired the company completely, 1988 when the current head designer and creative director Wilbert Das was hired, 1991 when international strategy of Diesel began and 1996 when the company’s first flagship store was inaugurated in New York’s Lexington Avenue. In 2007 the company launched its major beachwear and intimates for women and men. The brand is largely known for its superior denim along with its extremely successful range of accessories and kids wears, known as Diesel Kid.
4. Flying Machine
The range of apparel offered by Flying Machine is a clear reflection of future fashion of Indian youth, which truly believes in bringing out real time international fashion level to the Indian audiences. The brand known for its contemporary style – Flying Machine focuses on individual trends and fads followed in every season. Flying Machine is increasingly becoming the top choice of Indian youth owing to its unique and innovative features which include – temperature regulation, stain free jeans the texture of which cannot be spoiled by wine or coffee along with the zero odor jeans & bi-stretch jeans which does not de-shape even after repeated wear. With so many features and gorgeous designs to choose from no wonder the youth today is going bonkers for these!
2. Pepe Jeans London
UK’s most successful jeans brand ever – Pepe Jeans London finds its special place in the heart’s of Indian youth too! Founded by the Shah Brothers in 1973 in London, the company’s owners bought numerous shops within only a few years after the product’s success. Becoming one of the major jeans brand first in the UK followed by Europe, Pepe Jeans London is today available in Latin America and Asia, in fact, the brand today is available in over 60 countries covering all 5 continents. The brand is famous amongst Indian youth for its great fitting, good looks, excellent quality and reasonable price!
World renowned denim brand – Lee is owned by the largest apparel company in the world – the VF Corporation. It was first produced in 1889 in Salina, Kansas and in 1995 Lee was the very first international brand to be introduced in the Indian market, the first to offer such a wide range of fits, styles and fabrics and also the first to have exclusive outlets in the country. Lee is also stated to be the first brand to offer a WAP site providing customers virtually every detail they need to know about the company – catalogues, limited edition collection, contests, downloads, etc. Lee is one of the most preferred denim brands for men in India and is highly popular amongst the Indian youth.