Social media is the new God! Keeping aside the love of people for social media, there is also another aspect that we are going to unveil today. Let’s start by walking down the memory lane. If you don’t remember then during the election 2014 we saw a huge rise in the inclusion of social media in campaigning strategies by different political parties. Interestingly, that started increasing with passing days. Presently, there is hardly any political personality who is not on social media. From Twitter to LinkedIn, slowly they are capturing the online platform and preparing themselves for the upcoming battle of 2019 elections.
If you are a regular user, then you will often be graced with the different updates from the popular political figures. Are you thinking that this is the scene only in the urban cities? Well, my friend, you can’t be more wrong!
The days of begging for votes with folded hands are becoming passé. In this modern-age election, the social media is the new God that will appear as the savior. The trend of modulating voter’s decisions is not only happening in big towns and cities. The trend is also poking inside the house of those who are still trying hard to fulfill the daily needs of life, in farthest corners of the country.
The political leaders are capturing the attention of the voters in a much-localized way. Even the topmost political leader now can reach someone sitting in a small village. Such is the power of social media! Also, with the invention of apps like Sharechat, that only support Indian languages, the path of touching the sentiments of the rural voters is becoming clearer.
And, we are not the only one talking about this overpowering role of social media in the upcoming 2019 elections. In recent news, Facebook has announced that they are establishing a task force for the elections. Facebook’s Vice President of Policy for Europe, the Middle East and Africa (EMEA) Richard Allan said:
‘With the 2019 elections coming, we are pulling together a group of specialists to work together with political parties.’
Apparently, this is done to combat the election-related abuses and avoid any kind of real-life violence that may crop up from social media posts. In his own words:
‘The team will have security specialists and content specialists, among others, who will try to understand all the possible forms of election-related abuse in India.’
This decision by one of the biggest online platforms is enough to prove that social media is the new God. Naturally, praying to this modern-age Bhagwan will help the netas to gather increased votes in the upcoming 2019 elections.