Celebrity brand endorsement is a high-value money game. Mostly, it’s dominated by the Bollywood celebrities but also includes personalities from other fields. The top sectors using such endorsements are smartphones, personal care, automobiles, food and beverages, and clothing, according to a report published by Duff & Phelps.
This is the third edition of the report and surprisingly for the first time, Indian cricket team Captain Virat Kholi dethroned Bollywood’s King Khan SRK. The celebrities endorse brands not only through traditional advertisement but also on their social media accounts.
The report ranks the brand value of 15 celebrities. Though dominated by movie stars, it also has names of sports personalities. The names on the list and the amounts will certainly amaze you.
1. Virat Kohli
Viral Kohli at number one has a brand value of $144 million.
2. Shah Rukh Khan
The “Baadshah” of Bollywood is close to Indian skipper with a brand value of $106 million.
3. Deepika Padukone
This glam girl of B-town is holding the third position in the list. Her brand value is $93 million.
4. Akshay Kumar
With a brand value of $47 million, Akshay maintained the fourth position in the list.
5. Ranveer Singh
Guess the amount Ranveer Singh is worth? Holding the fifth position in the list his value is calculated at $42 million.
6. Salman Khan
At 6th position, the brand value of “Bhai” is $39 million.
7. Hrithik Roshan
This incredibly handsome Bollywood actor is at the seventh position. He has a brand value of $38 million.
8. Amitabh Bachchan
Big B who is at the 8th position has the brand value of $36 million.
9. Alia Bhatt
She stepped up at 9th rank this year with a brand value of $34 million.
10. Varun Dhawan
The lover boy of Bollywood made an entry in the list this year to claim the 10th position. What is his brand value? It’s $32 million!
11. Ranbir Kapoor
Last year he was at the 6th position but dropped to 11th with a brand value of $27 million.
12. Priyanka Chopra
This international-famed actress dropped from 5th to 12th in this year’s list. Her total brand value is $22 million.
13. Mahendra Singh Dhoni
With a brand value of $21 million, this famous Indian cricketer is at the 13th position.
14. Anushka Sharma
While husband Virat Kohli is topping the list, the lady herself is holding the 14th spot with a brand value of $16 million.
15. P.V Sindhu
She has a brand value of $15 million. Holding the 15th position, she is the newest entry. Also, the first female sportsperson to make it to the list.
Whose brand value surprised you the most? Let’s know in the comments below.