The massive Chennai floods have long been ignored and conveniently tucked in to the corner of the front page news. Finally they’ve been catching some limelight in the media, after all the hoopla on its ignorance.
Since then, a lot of help from across the country is pouring in and Zomato’s initiative, Meal for Flood Relief, is coming out to be brilliant in its own way.
It’s allowing people to contribute their bit to help the flood victims by buying meals for them.
In 30 minutes, Rs 100 can feed two people stranded in the floods. There are seven restaurants participating in the campaign – Adyar Ananda Bhavan, Prems Graama Bhojanam, Kolapasi, Dindigul Thalappakati, Nawab Sheikh Biryani, Meat and Eat and Katti Roll. On December 2, Deepinder Goyal posted a link on his Twitter timeline to announce how we can buy meals for stranded victims through Zomato.
Soon the word had spread and an overwhelming amount of people came forward to take the initiative to another milestone.
In fact, Zomato has promised to give one free meal with every meal you order. As a result, by the evening of December 2, 50,ooo meals had been delivered by Zomato.
Although there were critics calling it another gimmick to make money, Deepinder expressed his rage on Twitter and clarified how their intentions are purely compassionate.
Zomato could have donated for the cause but this idea has proved to be fundamental in mobilizing the masses and enabling all to contribute. It’s fast, easy and reasonable.
Send someone a packet of relief by buying them a meal here.