We all have our favourite pair of jeans, not only because they look good, but because they hold up really well. But have you ever wondered what those tiny buttons on your jeans are for?
Well, if you thought they were just a design accessory or a fashion trend then you might be in for a surprise.
The history of rivets is, in fact, as old as the story of jeans. In the US, jeans were considered clothing fit for people who did hard physical labor and it was extremely popular among the working class population. During that time, it was a common problem that the pocket would get ripped.
Jacob Davis levistrauss
In 1872, he wrote a letter to his fabric supplier, Levi Strauss, the man behind Levi’s jeans, about his technique of making pants with metal rivets on the points of strain to make them more durable and stronger.
Needing funds he approached Levi and together they sought the patent. The patent for “Improvement in Fastening Pocket-Openings” was later given to both men, Jacob and Levi on May 20, 1873.
What happened after that is a marvellous story in itself. As decades passed, blue jeans became one of the world’s most famous garments.