The companies are made up of four major functions, namely Finance, HR, Marketing and Operations. All of them are vital and complimentary. One of the major work which marketing department does for a company is to attract customers and sustain sustain the existing ones. So, one has to be serious in attracting new customers because today the customers are skeptical about anything new which is introduced in the market . This area is the one in which the companies trudge with a great deal of care. Some of the ways how companies do so are as follows.