In today’s day and age there are brands for everything imaginable. We are obsessed with the brands around us. We can’t live without them and even judge others by the brands they use. We eat branded foods, wear branded clothes and even pee in branded commodes. What is it that makes this infatuation with brands a reality? What makes a person choose a known brand over an unknown product? Here are top 10 reasons why you (and I) are living in a society obsessed with brands.