Top 10 Reasons Why You Are Living in a Society Obsessed with Brands

12:00 pm 27 Mar, 2013

In today’s day and age there are brands for everything imaginable. We are obsessed with the brands around us. We can’t live without them and even judge others by the brands they use. We eat branded foods, wear branded clothes and even pee in branded commodes. What is it that makes this infatuation with brands a reality? What makes a person choose a known brand over an unknown product? Here are top 10 reasons why you (and I) are living in a society obsessed with brands.

10. All about style:

Fashion and style are not two words only but an industry among themselves. With high-end fashion and modelling becoming a lucrative business, the idea of wearing braded clothes and products is sold to consumers. Where looking good, being stylish and fashionable comes into question, brand is an indispensable accessory. So, with a society fixated with style, the obsession with brands is but natural.

All about style - Reasons Why You Are Living in a Society Obsessed with Brands

9. Fitting in:

The urge to fit in is a reality across age groups. While for some it might be visible, for others it might be latent. But the need to be accepted in a social circle or a group is very much pertinent across societies. It surfaces in the form of peer pressure in college and in the need of being appropriately dressed in office, causing appearance assume primary importance. Hence, with looking good in question to fit in almost in every walk of life, brands come into focus.

Fitting in - Reasons Why You Are Living in a Society Obsessed with Brands

8. Complementing ourselves:

With so many brands swarming every shop and every mall in the market, it is indeed a herculean task to pick what suits us best. But we still manage to do that and find ourselves brands that blend well with us in every manner possible. Whether it is the feel of the material or just the way it adds to our appearance, reasons could be any but the underlying factor is one: of a brand complementing ourselves. So, perhaps it’s the fact that we look good in certain brands or have memories around them that again takes us back to their outlets.

Complementing ourselves - Reasons Why You Are Living in a Society Obsessed with Brands

7. Feel good factor:

Not everyone is cut out for every brand or not everyone selects the same brand. While one might fancy a Chanel, the other might pick up a Prada. It’s about what makes us feel good. In fact it is true across generations and across sectors. While one might be inclined towards buying a Honda car, the other might be leaning on a Volkswagen. It all boils down to the fact that purchasing a product of a brand we relate to or a brand that catches our eye makes us feel good. That is another reason why we as a society have become brand oriented.

Feel good factor - Reasons Why You Are Living in a Society Obsessed with Brands

6. Authenticity:

In today’s market a lot of adulterated and counterfeit products are on sale. These products are neither long lasting nor ensure a hassle free customer experience. Hence, to avoid unpleasant experiences, people tend to purchase branded products which come with guarantees and warrantees along with an every ready customer service. Ensuring authenticity of products is another major reason why brands are preferred largely by consumers.

Authenticity - Reasons Why You Are Living in a Society Obsessed with Brands

5. Marketing:


Believe it or not, but the way companies market their products these days it is indeed hard to stay unaffected. With aggressive campaigns across every possible media it is not surprising that brands have made a firm grip on society. From free samples to contests, there are various channels through which brands take their products to consumers’ door steps. It is difficult to stay passive with this kind of selling and the current scenario proves that.

Marketing - Reasons Why You Are Living in a Society Obsessed with Brands

4. Uniqueness:

If we buy an outfit which is not branded, chances are we might find at least a dozen others wearing the same. Where’s the uniqueness then? But if we purchase a branded dress (of course by paying more money), odds are that it is the only piece in the market. So, purchasing branded products ensures exclusivity and rarity, too, especially when it comes to clothes, shoes and accessories. So the need to feel different could also be one of the reasons why we cluster towards branded outlets.

Uniqueness - Reasons Why You Are Living in a Society Obsessed with Brands

3. Social status:

Often what we wear or what we use – particularly the brand we use – defines our social status. At least that’s how it is perceived. Wearing a dress from a high-end fashion house or carrying the most awe inspiring leather bags, even for a moment, put us in the limelight. It might be shallow but that’s the way it is; wearing good brands speaks of affluence and good social standing rather than wearing a cheap copy. Hence, another reason for flocking towards brands.

Social status - Reasons Why You Are Living in a Society Obsessed with Brands

2. Influence of celebrities:

The influence of celebrities is definitely one of the reasons why brands are so popular today. When celebrities we love and admire flaunt a certain brand, we are inclined towards it. That’s in fact what advertising utilizes. When our favourite actor or singer promotes a brand it is what we also choose. Of course, it’s naïve to buy something just because a certain movie star wears it but that’s us, the guileless fans who follow not only our idols but our brands, too.

Influence of celebrities - Reasons Why You Are Living in a Society Obsessed with Brands

1. Superior quality:

Quality over quantity has often been the winning argument. One of the reasons why society has shifted towards brands is certainly the superior quality on offer. People chose brands they trust for quality. Buying two outfits of an unknown brand at a lower price is not really favoured over picking up just one outfit which belongs to a renowned brand, even if slightly expensive. The simple reason is that the quality is guaranteed.

Superior quality - Reasons Why You Are Living in a Society Obsessed with Brands

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