Every business has a different purpose and a name cannot always say everything about its core values, marketing message or mission statement. This is where taglines come in. Interesting and meaningful, business taglines have indeed allowed organizations stand out in this attention-starved society. Some taglines or brand slogans being small, crisp and catchy have made a permanent impression in the minds of the consumers, giving businesses an extra edge over their competitors. Listed below are top 10 famous business taglines ever.
10. Timex: “It takes a licking and keeps on ticking”
When Timex wanted its watches to be sold for the durability they possessed, Russ Alben created a tagline for their advertising campaign. The tagline read “It takes a licking and keeps on ticking.” It was a consistent marketing message focused entirely on durability. The tagline proved highly effective in winning Timex more customers than its competitors in the same segment.
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9. BMW: “The Ultimate Driving Machine”
BMW sales saw a tremendous rise right after the company adapted their famous advertisement tagline “The Ultimate Driving Machine” in 1971. The tagline became BMW’s unforgettable identity since the 1970s. There is no doubt that the BMW manufactures world class vehicle, but somewhere their ad campaigns stating we only make one thing, the ultimate driving machine, resonated well with the existing as well potential customers forever.
8. FedEx: “When it absolutely, positively has to be there overnight”
Federal Express or FedEx as it’s better known, came to light with the advertisement featuring John Moschitta, Jr. – known highly for his fast speech delivery. The single commercial which with the ending tagline reading “When it absolutely, positively has to be there overnight” was cited by many newspapers and agencies including the New York (magazine) as the most memorable ad ever.
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7. Disneyland: “The happiest place on earth”
If there is one place that is bound to make all happy being there – it has to be Walt Disney’s Disneyland. What was Walt Disney thinking when he opened the Disneyland, perhaps no one knows, but Disneyland’s tagline, which read as “The happiest place on earth”, we can surely guess what he must have thought. The ad slogan really contributed in attracting more people for the happiness promised.
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6. De Beers: “A Diamond is Forever”
We all know De Beers as one of the best diamond mining, trading and manufacturing companies, and why not, it is the best. But the company’s business tagline by Frances Gerety of N.W. Ayer & Son – a leading advertising agency in the US, which read, “A Diamond is Forever”, actually made De Beers the company that it is today. The tagline has been De Beers’ selling prepositions since 1947.
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5. MasterCard: “There are some things money can’t buy. For everything else, there is MasterCard”
MasterCard was seeing the way out of business; it was losing ground to other credit card options in the market. This is when the company turned to McCann Erickson advertising agency, which formulated “There Are Some Things Money Can’t Buy. For Everything Else, There’s MasterCard” as its tagline, realizing slightly that the tagline would soon become the most talked about ad in every household and win back its customer slot in the market.
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4. Adidas: “Impossible is Nothing”
Adidas has long been the favorite brand of athletes and sportspersons. The present image it enjoys, is highly devised by the motivating “Impossible is Nothing” tagline and ad campaign designed for Adidas by Amsterdam-based 180/TBWA in collaboration with TBWA/Chiat/Day in San Francisco. The tagline is highly competitive and extremely hopeful. It aligns well with Adidas and its sporting attitude.
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3. General Electric: “We Bring Good Things to Life”
Designed and created by advertising agency BBDO for General Electric in 1979, “We Bring Good Things to Life” was an advertising tagline or slogan that highlighted the diversity of products and services GE catered to. The tagline, ever since it appeared in the advertisement campaigns of GE is said to be responsible for increasing the company’s popularity and image worldwide.
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2. Apple: “Think different”
Apple is the biggest consumer electronics company that we know of today. But the scenario wasn’t always merry for Apple. It was after the “Think Different” advertising slogan for Apple created in 1997 by advertising agency TBWA\Chiat\Day in Los Angeles that the company gained popularity amid its customers. The tagline ‘Think Different’ was featured in television commercials, print advertisements and all other kinds of promotion avenues used by Apple.
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1. Nike: “JUST DO IT”
Just do it or JUST DO IT as it is stylized, is the tagline that forms the core component of Nike’s brand. Created in 1988 by advertising agency Wieden+Kennedy, the tagline or slogan ‘Just do it’ helped Nike increase its sport-shoe marketing revenues tremendously. Best known as one of the most famous business taglines ever, ‘Just do it’ appears in almost all Nike commercials just under the Swoosh (Nike’s tick logo). Just do it is undoubtedly a short and the most influential business taglines ever.
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