Actor Sushant Singh Rajput often manages to stay in the limelight for reasons that many a times are far from good. But this time the actor has hit the headlines for doing something that many of his peers wouldn’t do. As per media reports, Sushant Singh Rajput has said no to a advertisement deal that would have paid him a whopping Rs 15 crore.
Sushant Singh Rajput. DeccanChronicle
Sushant doesn’t believe in endorsing such products. So despite it being a lucrative offer, he immediately turned it down. He feels that he needs to be responsible about the kind of products he lends his face to, as several people look up to him.
Shah Rukh Khan in fairness cream ad. TOI
A number of Bollywood actors, including Shah Rukh Khan, Yami Gautam, John Abraham, Siddharth Malhotra, Deepika Padukone and many others have endorsed such products. In fact, Priyanka Chopra had even expressed regret for promoting such products in early days of her career.
Sushant Singh Rajput. DNA
Watch the video of Sushant Singh expressing his views about fairness products endorsement below:
As responsible actors, it is our duty to not indulge in sending out incorrect messages. We should not, in any way, endorse or promote the ideology of preferring one skin tone over another.