Following the example of Indian Prime Minister Narendra Modi, a large-scale sanitation awareness and marketing drive has been initiated in the interiors of Gujarat.
India Today/Shailesh Rawal
In the last 18 months, more than 20 teams of students from the Indian Institute of Management, Ahmedabad (IIM-A), studied a course in sanitation and toilet behaviour among people and have now submitted a set of suggestions to the state government to reach its ‘Swachh Bharat’ target.
Representational Image BBC
According to a government official, the state rural department has already accepted most of the suggestions given by the IIM-A teams.
The study also looked at real life stories from countries like Cambodia and Bangladesh where successful campaigns against open defecation were run by getting community leaders to promote hygiene.
The study acknowledged that it is not easy popularising toilets among tribals as it was observed that they considered toilets as an encroachment to ‘home space’ in some villages.
Representational Image Indian Express
They have already piloted a ‘star house’ project in 10 villages where houses with toilets would be marked with a star and honoured at the panchayat level.