While we enter the second day of the ‘big day’ sales, we also get to see the ugly yet hilarious side of the e-commerce industry where everyone is going all-out to outdo the other.
Times of India
This year is no different with Snapdeal again trolling the big Indian “online sales” with similar ads.
While this has now become somewhat common occurrence for TOI readers, the punch of this eight pages of ads came on the final page with Sanpdeal taking the first dig of the season at the other two Indian e-commerce players – Flipkart and Amazon.
The ad read:
“You don’t need a billion offers to amaze you. You just need to snap the best ones. For the best offers this Diwali, shop only on Snapdeal.”
And if you need more help, note the words ‘billion’, ‘amaze’ and ‘snap’.
‘Billion’ is written in a Flipkart’s logo font and colour. The word ‘amaze’ is an obvious representation of Amazon with their font, distinctive’z’ and orange colour.
This is not the first time that such ads have made news. Such rivalry has become common in the e-retailers’ industry.
Mad Over Marketing
While Snapdeal has drawn the first blood this “sale” around, the competition has just begun. With the massive sale season still on, it would be interesting to see how Amazon and Flipkart respond to Snapdeal’s blow.