Do you remember the internet meme ‘How to eat noodles like a boss’? An ad agency took not a leaf out of that hilarious idea but the entire idea itself. And behold! You now have the meme in live-action format. Boss Noodles is a Hong Kong-based noodles company, if you were confused with the language of the ad. But who in the right frame of mind will pour hot water down his throat? And that makes this noodles ad silly even if the meme was a hit.