“She made Maggi a household name and brought in a bottom-of-the pyramid connect to the brand without alienating upmarket consumers —that’s been her X factor. But she remains extremely low-profile in the public space and somewhat risk averse.”
Want To Know What Your Egyptian Zodiac Sign Tells About You?
“She is precise about what she wants. She would communicate exactly what she wanted in very few word. She’s very correct, treated Maggi as her baby and the entire system looked up to her,”
“Maggi has worked hard to create and grow the market in the past 25 years, and what it has achieved is not easy — it’s a tough job. The connect with the consumer is a very strong asset that is not easy to replicate.”