SC Directs Centre To Issue Guidelines To Google, Yahoo For Sex Determination Ads

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7:20 pm 5 Jul, 2016

The Supreme Court has directed the central government to issue guidelines to search engines Google, Yahoo and Microsoft for stopping sex determination advertisements.

Further, the court said that the meeting for the same should be held within the next 10 days.

“The meeting would be attended by Google, Yahoo, Microsoft and the petitioner would be welcome to give his suggestions,”said Justice Dipak Misra


The Supreme Court of India.

The Supreme Court of India.

The order came after a petition seeking blocking or withdrawal of advertisements relating to pre-natal sex determination on search engines.

Petitioner Sabu Mathew George told the court that Google, Yahoo and Microsoft had failed to address the problem.

“In 2008, when the matter was first brought before the court, there were fewer advertisements promoting sex determination, most of them were withdrawn. However, this did not last for too long and continued to increase with time,” George said.


Under the Pre-Conception and Pre-Natal Diagnostic Techniques Act, 1994, the use of the internet to promote the practice of sex determination or sex selection is prohibited and punishable.


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