BJP’s seat tally in Assam Elections 2016
The BJP coalition has won a comfortable victory with 86 seats in the 126-member Assam Assembly. It has also sweetened Modi government’s second anniversary celebrations.
Sethi, 30, who has emerged as the Prashant Kishor for BJP in Assam, agreed to work for the party and shifted his base from New Delhi to Guwahati.
Rajat Sethi (on left) and Shubhrastha indianexpress
According to Sethi, the party won because of Sarbananda Sonowal’s clean image, party’s formidable social coalition of various communities and tribes along with Himanta Biswa Sarma’s dynamism. Sarma has done most of the ground work in rallying support for the party and crafting the strategic alliances with the Bodoland People’s Front and the AGP.
According to Shubhrastha, she won’t work for Congress even if she was offered Rs 1000 crore.
In the US, he studied at the MIT Sloan School of Management and Harvard Kennedy School with a focus on campaign management.
The duo, who worked at a rented flat in Guwahati, said they worked at the micro level. They were asked by Madhav to mobilise people in 32 districts, 25,000 booths.
Himanta Biswa Sarma addressing a rally in Assam indianexpress
“Imagine, the BJP had five MLAs, but Amit Shah and Madhav kept saying we can form the next government,” said Sethi.
According to Sethi, the act of Congress putting up the posters of the Godhra train and the victim, Qutubuddin Ansari, backfired.
PM Modi with other party leaders after Assam win indianexpress
As part of their strategy, they led Himanta address more rallies than Sonowal, and used Bhupendra Hazarika’s poems to connect with people, and did not target Tarun Gogoi directly.