India’s leading shuttler and Olympics silver medallist PV Sindhu recently signed a deal worth Rs 50 crore with sports management company.
The news was broken by Times of India, who in their report claim that that sports management company Baseline, will now take care of Sindhu’s brand profiling, licensing, endorsements and so on.
ToI further claims that Baseline’s managing director, Tuhin Mishra has said that Sindhu’s “soaring popularity” has attracted the attention of “so many companies” and they plan to “maximise her value” in the next three years.
They also said that even after achieving “stupendous success”, her humility and the value she brings to women power is remarkable and thus in the last few days, they have had an intense discussion on whom to endorse.
They also made it clear that as Sindhu as per her coach Gopichand’s advice will not endorse any product that influences the youth in a negative manner and thus the company would be careful in selecting the best set of companies for her.
PV Sindhu with coach P. Gopichand. Zee News Sports
“I can’t give a figure now but given the response that we are getting and the sponsors we have on board, Sindhu’s will be the best deal that a non-cricket star can get.” – Tuhin Mishra, MD, Baseline