The bond between the Indian Postal Service and farmers will soon become stronger, as India’s postal department is about to launch a pilot programme that aims to help farmers sell their produce on the Internet, that too free of cost.
Once the system gets in place there won’t be any need for farmers to travel to cities to sell their grains, as postmasters will collect details from farmers on their produce and update their traders and buyers by uploading it over the internet.
BV Sudhakar, the chief postmaster general of the circle covering Andhra Pradesh and Telangana said:
“India Post, which is taking up the role of a mediator here, will launch the pilot project in two locations in Andhra Pradesh and Telangana over the next couple of weeks”
With the advent of technology, India’s postal service has expanded its reach in both financial services and insurance.
Also, with increased use of emails, smartphone services and express courier services, the idea of delivering letters to home has become extinct making the postal department look at newer methods of earning revenue.
Postmasters will use smartphones to take photos of the farm commodities and upload the details on a website to connect with the buyers.
Sudhakar told ET
“While it is free for farmers, India Post will collect a nominal fee from the buyers, apart from stipulating a condition that buyers should use the services of India Post for transporting the farm commodity to the required destination,”
An Andhra-based firm, NGIT Systems, has built the trading platform for India Post.
With this project, the Indian postal service will not only maximise the use of its assets but will also encourage the postmasters in villages to participate in the new initiative and help improve revenue.