Pahalgam is a popular tourist destination in the Anantnag district of Jammu and Kashmir. It is home to many rare, endangered and protected species. Species like the musk deer, serow, leopard, rhesus macaque, hangul, grey langur, and brown bears are all native to the region. The town also serves as the base camp of the Amarnath Yatra.
Many of the men of Pahalgam, are shepherds, which is why the town is also known as the ‘Valley of Shepherds’. The town hosts a 2-day Snow Festival with sports like skiing, snow-sledging, etc. Because it is located at the confluence of the River Lidder and Lake Sheshnag, water sports are also popular here.