Pahalgam is a popular tourist destination in the Anantnag district of Jammu and Kashmir. It is home to many rare, endangered and protected species. Species like the musk deer, serow, leopard, rhesus macaque, hangul, grey langur, and brown bears are all native to the region. The town also serves as the base camp of the Amarnath Yatra.
There are also threats of illegal border crossings due to the location of the town, which requires the presence of the Indian army.
Wild bears are known to roam the area and villagers are usually on alert for any signs of the creatures. Because the army always patrols the area and firearms for civilians are banned, the bears have been spared being hunted.
Many of the men of Pahalgam, are shepherds, which is why the town is also known as the ‘Valley of Shepherds’. The town hosts a 2-day Snow Festival with sports like skiing, snow-sledging, etc. Because it is located at the confluence of the River Lidder and Lake Sheshnag, water sports are also popular here.