Every now and again, an ad comes along that really moves you, challenges the way you see the world, and compels you to broaden your mind. The new Vicks ad does all these things, and more. It will remind you of that old saying about books and covers.
For some, it will go down in history as AdIndia’s coming of age. For others, it might mark the moment in time they were forced to question their long-held prejudices. And for some of us, this advertisement will be the telling of a truth we have long known — that humanity is the greatest of all bonds, it is the one thing that makes us human.