“With this launch, consumers around the world — from Singapore to St. Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously — no more waiting,” said co-founder and chief executive Reed Hastings at the Consumer Electronics Show in Las Vegas.
Users can access Netflix through an app on a smart TV, a videogame console, a streaming player, a smartphone or a tablet.
One can signup for Netflix on their website – netflix.com or can even access them via the Netflix apps which are available on iOS, Windows, Android, and other platforms.
To signup with Netflix, you need to enter your card details for website access, and for your purchase via iOS or Android and other online stores, Netflix will use your card details entered for store purchase.
The company is also giving its viewers one month access for free for all plans on trial basis and they will only be billed after first month has ended. Initially the viewers will get an SMS alerting them for a charge of Rs. 70 or similar amount, but that would just be for authorisation check, and they would not be charged anything till the first trial month is over. People wondering about the amount of Internet data Netflix streaming will use, the company states that an HD stream will use up to 3GB data per hour, while an SD video can take anywhere between 300 and 700 MB per hour.
It is also said that for 4K Ultra HD streaming one will need to have a fast Internet connection to be able to support the package and that will take up to 7GB of the viewer’s data per hour.
The price structure in India is similar to that of their US counterpart, where Netflix video streaming subscription costs from $7.99 (Rs. 530 approximately) per month and up on similar packages and they are also given first month free subscription on trail basis.
2016 will be a huge year for Netflix, which at current is viewed in over 70 million homes worldwide.
Besides their worldwide launch, the company is also coming up with its first talk show and movie this year and have reserved exclusive rights to releases from Walt Disney this year.
Over the last few years, they have also started to produce their own shows like Orange is the New Black, Jessica Jones, and House of Cards.
These shows have fared really well and have got acclamation from audiences and experts alike.
Looking at slowing growth in the United States, Netflix was pressured into expanding internationally including India, which currently has over 300 million Internet users and a additional potential of 1.2 billion plus users that could come online in the next few years.