‘Mumbai Mirror’ is infamously known for publishing bogus news and then, getting publicly humiliated for it as well. And today was no different. A few days back, Pullela Gopichand, the National badminton coach, had mentored PV Sindhu to win her first Olympic medal. So, to know more about Gopichand’s journey, ‘Mumbai Mirror’ had a brief interview with his wife PVV Lakshmi. To sensationalize it, they publicized the interview in their daily newspaper with a gross headline with Lakshmi saying, “Sindhu has what I didn’t have – My Husband”
They actually reframed her actual words “Sindhu has what I didn’t have back then – my husband as coach,”
PVV Lakshmi is also a former national Badminton player who represented India in the Atlanta Olympics, 1996.
I ask, what the writers at ‘Mumbai Mirror’ were thinking when they wrote this headline? Do they have any iota of respect for the person they interviewed? This clickbait headline not only slaughtered their leftover respect but also, questioned the righteous of journalism. Twitterati waited no time to express their anger over this deceitful headline:
Mumbai Mirror. What a dreadful headline. You really should be ashamed. Everything doesn't need a click bait headline pic.twitter.com/QWs2RZDrkW— Naomi Datta (@nowme_datta) August 22, 2016
The Mumbai Mirror — Everyday SoapOpera Sexism https://t.co/WsaUOjFl79— Harini Calamur (@calamur) August 22, 2016
— Shruti Kohli (@iShrutiKohli) August 22, 2016
Clickbaiters = Masturbaters pic.twitter.com/oaCGBnnQ6w— GauRatty (@YearOfRat) August 22, 2016
Often, writers cross their limits and use the freedom of expression too immaturely. One must remember that audience is smarter nowadays and understand the business of journalism very well!
Writer: "We have a quote from Gopichand's wife about what a great coach he is; any headline ideas?"— Rohan (@mojorojo) August 22, 2016
Mumbai Mirror: pic.twitter.com/AnRSne9miw