While the company has not yet come out and said it openly, the company’s CEO in a recent interview to BBC said they might soon be a time where people would he heading to ‘alternative products’.
“I believe there will come a moment in time where I would say we have sufficient adoption of these alternative products… to start envisaging, together with governments, a phase-out period for cigarettes, I hope this time will come soon.” – Andre Calantzopoulos, CEO, Phillip Morris
Phillip Morris is the biggest makers of cigarettes in the world and gets most of its profits from selling traditional cigarettes.
According to Canlantzopoulos over the years, the number of regular smokers has been falling drastically.
Though he was quick to add that despite that fact, there will still be at least a billion smokers still left by the year 2025.
But adapting to changing time and demand, Phillip Morris is now also selling smokeless cigarettes and has even entered more than ten international markets with it including India.
The company has also invested over $2 billion in cigarettes with “reduced risk” looking at the risk it causes to one’s health.
According to World Health Organization (WHO), Smoking kills about 6 million people globally every year and if smokers switch to electronic cigarettes or other alternative products they can cut the risk to their health drastically.