He has been giving an awesome performance in the ongoing Indian Premier League (IPL) and now India’s Test captain Virat Kohli has now been named as the ‘Third Most Marketable Sportsperson’ in the latest issue of ‘SportsPro’ magazine.
He is ranked only behind NBA MVP Stephen Curry and Juventus’ footballer Paul Pogba.
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Back in 2010, India’s ODI captain Mahendra Singh Dhoni was ranked 6th on the ‘Most Marketable’ list of 2010, 10th a year later and ranked 16 in 2012.
SportsPro is a London-based European sports magazine which does extensive research on sports. Their criteria for ranking athletes from across the world is based on the star’s marketing potential over the period of three-year period from season-starting summer.