Indian advertising used to be a sight to behold, back in the day. When Western AdMa campaigns were becoming superficial and not even bothering with establishing an emotional connection with its viewers, Indian advertising was making the world sit up and take notice. If only for its ability to connect with its audience.
It questions, and deconstructs, crystallized notions of gender and gender roles. It challenges the limitations we put on religious identity. It debunks the notion of age being a handicap. It urges us to stop judging books by their covers.
This ad gives me hope that there will come a day when people will be judged only on the content of their character. And nothing else!