“Halal has a deep meaning. It means it’s pure, safe, and healthy. What it means in terms of our cosmetics range is that our products are organic, free of animal fat and animal-derived products like keratin, collagen and gelatin, and alcohol free. They are free of any harsh chemicals and animal cruelty. Therefore they are good for everyone.”
Personal care products were of interest to both of us. Considering that India has a large Muslim population, the we realised that there was a need for such products. In September 2014, after a thorough market research and talks with consumers, salon owners and others, we launched Iba Halal Care with their first stand-alone store in Ahmedabad. It triggered a lot of interest.
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