We all have been dreading this day. But guess what, it’s already here. Vitality Air, a Canada-based firm, has decided to sell their canned fresh air in India. With Delhi topping the WHO list of foulest air in the world, it’s no wonder that India is a lucrative market for this firm.
“The pollution in India is more than in China, we expect it to be our largest market.”
Set to be priced Rs 12.50 per breath, these cans of compressed air will be available in two exciting flavors: Banff and Lake Louise.
Banff is a Canadian national park whose air is sucked in through a vaccum process; 50,000 litres takes approximately 40 hours.
Rs 12.50 per breath comes in 3-litre and 8-litre cans, with twin-packs costing between Rs 1,450 and Rs 2,800!
In fact, they have been extremely popular in Beijing, China. They have sold 12,000 pieces already. According to Hindustan Times, ”the founder of this company Moses Lam wanted to make something “disruptive” and thus he came up with the idea of canned air”. This might be disruptive, but the appalling condition of the planet is tragic.
The best things will no longer be free and the only thing which money couldn’t have bought will also change.
194.6 million growling stomachs and over 70 million thirsty throats in India, we might very soon add up another strata of numbers.
The tragedy is, however, that these are not just numbers. These are lives. It’s shameful if this prospect comes to life. But the way we are heading with parched throats in Latur and blazing forests in Uttarakhand, this is what we are signing up for. Watch Chinese bracing our polluted cities to use these cans of fresh air.