Domino’s Pizza seems to be following the old adage of “when in Rome, do as the Romans do” quiet strictly.
Due to fasting and dietary restrictions, certain regions in the country see slow sales, and by going vegetarian, the company expects to draw more footfalls to its outlets.
The promotional campaign will run in 500 stores in north, central and west India from October 1 to 10.
Domino’s Pizza had first rolled out this initiative in 2015, when it announced a vegetarian menu in 164 restaurants, in states such as Maharashtra, Delhi, Gujarat, Madhya Pradesh, Uttar Pradesh, Rajasthan and Haryana.
A typical Navratri thali hangouts
Dominos’s already has an all-vegetarian menu at all several restaurants in Gujarat. Earlier this year, it also served customised butter bread without garlic during the Puri Rath Yatra festival in Odisha in July.