Kashmir-based travel associations with the support of the government will organize massive marketing shows across the country during this winter season.
The marketing campaigns will be held at Indore, Raipur, Nagpur, Chandigrah, Mumbai, Ludhiana, Cochin, Bangalore, Hyderabad, Delhi, and other places shall include road shows and seminars. Mahmood A Shah, director of Tourism Kashmir, confirmed that the department will be organizing such campaigns in several cities across India.
The state’s tourism department is now focusing on those states where there is less awareness among the people about the potential of tourism in Kashmir.
“We have been taking various stakeholders into confidence and with their consultations will launch marketing campaigns.”
Shah said that the department will give final touch to its programs by the end of this year and with the beginning of the 2016 it will promote tourism in Kashmir across India.
He said the department has also framed spring, summer and autumn based activities “which we have circulated among local stakeholders to get their inputs.” After receiving their suggestions, the tourism department will make final announcements of various activists to be conducted in the valley.
Besides road shows and seminars, a golf road show will be also organized to promote golf in Kashmir. As part of the collaborative efforts to woo tourists back, many travel associations have extended their full support for the tourism department’s initiative to promote Kashmir.
Nasir Shah, chairman of Pilgrim and Leisure Tour Operators’ Forum (PILTOF), said despite devastating floods in September 2014, the valley has received around nine lakh tourists this year. Mir said the tourism department has also taken a good step to attract tourists visiting Jammu for pilgrimage, to Kashmir for sightseeing.
Every year, Jammu and Kashmir is visited by millions of pilgrims.
Manzoor Pakhtoon, chairman of J&K Tourism, said their association is also finalizing programs for road shows.
Pakhtoon said that there is no other way but to market Kashmir during winter months. They will organise seminar and road shows besides circulating publicity material.
“We have to go for aggressive marketing campaigns to compete with other states in tourism and attract tourists off all tastes.”