Government’s Yoga Day SMS Distribution Cost Could Have Fed 3 Million People

We all are aware that International Yoga Day was a grand event but the money the government spent on messages to make people aware of that can buy two square meals for 3 million people for a day.

The AYUSH ministry of the government of India spent a whopping Rs.15.87 crore on SMS-es just to make people aware of International Yoga Day celebration on June 21, reports DNA.

This revelation emerged from a Right to Information (RTI) query filed by Parag Patel of Ahmedabad. Out of three queries asked in the RTI application, the government answered only two. The question on the number of SMS-es sent remained unanswered.


Anguished over the public money spent on promotion of Yoga Day, Parag Patel said:

“Personally, I support Yoga for fitness. But when our PM was promoting Yoga, why did the ministry have to spend so much, that too after already publicizing it on all mediums of public connect.”

Ankur Patel, who runs an email and bulk SMS marketing firm in Naranpura said:

“Rates for sending bulk promotional SMS varies from 8 paise to 15 paise per message. If number of messages is more than 5 lakh the rate would be 8 paise.”


In relatable terms, 3 million people can be fed two meals costing Rs.25 each for one day with that amount.

Shruti Seth, too, expressed her surprise at the expenditure.

Facebook Discussions