Finally, food companies are made responsible for what they show in their advertisements.
The Food Safety and Standards Authority (FSSAI) issued notices to at least four such firms- Jivo Wellness Pvt Ltd for its canola oil, KC Food Products for its digestive biscuits, Phytotech Extracts Pvt Ltd for its supplement Proteqt and Chemical Resources in Maharashtra for the Furocycst pills meant for ovarian cysts.
KC Food Products was pulled up for digestive biscuits telegraph
Sources say WhatsApp is now contributing to more than 12 percent of the total advertisements complaints. “With increased awareness levels, it has also had an incremental effect on the overall number of complaints received directly by other means such as mobile app and website,” Advertising Standards Council of India (ASCI) chairman Benoy Roychowdhury told MailToday.
Jivo Wellness Pvt Ltd was pulled up for its canola oil pinimg
The council’s got complaints come against advertisements appearing in a wide range of sectors such as FMCG, healthcare, telecoms, e-commerce, travel, durables, automotives, food and beverages, and education.
Chemical Resources was pulled for the Furocycst pills heraldscotland
Complaints came in from across India, including areas such as the West Jaintia Hills, Bareilly, Varanasi, Vadodara, Ludhiana and Chennai.