What is the first thing that comes to your mind when you think of a mall in China? “Overcrowded”, “Too cheap”, “Full of duplicate products”? What if I say it is the world’s largest mall? Your thoughts may have just surpassed your previous views. But if I say all your thoughts are “over exaggerated”, I wouldn’t be wrong. The world’s largest mall, New South China Mall, located in the world’s most populous country, is practically devoid of footfalls. Its occupancy rate: less than 1 percent. Shocked! Don’t be. Take a look at the pictures below and see for yourself the creepier original of Arkham Asylum, situated in Dongguan city of Guangdong province in China. Dongguan has a population of 10 million and if you are wondering why this mall with 892,000 square metres of leasable space, room for more than 2,000 shops is empty, it is because of two business lessons its builder ignored: Never build a glitzy mall in a city of working class people, and never build it miles away from the population itself. Oh yes! China is not all crammed up by teeming hordes of people; it has its desolate areas.

New South China Mall - The World’s Largest Mall

Out of use escalators in the New South China Mall

New South China Mall - The biggest mall in the world

New South China Mall - The biggest mall in the world

Almost empty McDonald's at the New South China Mall

Dongguan October 2010

New South China Mall - The biggest mall in the world

Ice rank with professional skaters and coaches at mall The Mix C in Shenzhen, Guangdong, China


Attraction at the New South China Mall

New South China Mall - The biggest mall in the world

Fake Amsterdam canal houses in the New South China Mall

Copy of the Paris Arc de Triomphe at the New South China Mall

New South China Mall - The biggest mall in the world

New South China Mall - The biggest mall in the world

Credit: Vagabond. See more images here. Also check out the official website of the mall, you’d not be surprised.

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