A cat owner can get very frustrated when they can’t understand the notorious purrs and meows their cats make. Cats are one those mystifyingly aloof creatures who are mysterious as well as really hard to understand, unlike dogs.
A London ad agency adam&eveDDB has created The Temptations Catterbox. It contains a microphone, a speaker, Bluetooth technology and wifi. The prototype has been launched in the US and in New Zealand.
The machine captures your cat’s distinctive meows and translates them into human speech—words that may or may not actually be what they’re trying to say.
The executive creative director of adam&eveDDB, Richard Brim, expressed how hard it is to understand cats and said:
Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner’s relationship.
Temptations global brand director, Pete Simmons talked about what made them start with this invention:
We’re fascinated by cats, so we set out on a mission to get to know them better,” “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further.
Check out the video to know how it works.