Nowadays, the education sector in India is seeing a mammoth drift from traditional courses to the more specialized, career oriented ones. One of such career options is Advertising. Well, when you see a print ad or a television ad, you might feel that it is really, interesting but somewhat easy field where you may just try your luck. To those who feel alike, it is not so. For those who want a prosperous career in advertising, weâ€™ve got a thorough know-how of this field. Just read ahead to know about itâ€”
8. Scope in the Booming Advertising Sector
The Advertising Sector in India is one of the most prosperous one. It is a 5$ billion booming market where daily newer and better ideas and visions are required by the companies and agencies in order to sustain the hold over this empire. From big advertising agencies like McCann Erickson to a small scale one-room advertising agency, you have got innumerable agencies battling it out in this sector; and, according to statistics, more than 2,50,000 employees are working in this sector. The trade is highly in need of creative minds, visual arts specialists and technical analyzers.
Anyone who has a flair for writing or is into fine arts or is adept in translating illuminative notions into visual media is welcome into this industry. For this, he or she just needs a basic diploma after 10+2. However, if you want to make it big in this sector right from the beginning, you need to have a specialized degree or diploma in Advertising or Mass Communication, or an MBA in the same. For those who want to enter this field right after 10+2, it is advised that they must have thorough knowledge about Corel draw, Adobe Photoshop and other editing software which are indeed much appreciated in this sector.
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6. Where to Study
Nowadays, every other institute or university or â€śUniverseâ€ť if offering courses on Advertising and Publicity. However, it is only a handful that are worthwhile if you want to make it really big in the field of advertising. A few among them are listed below:
- Indian Institute of Mass Communication, JNU Campus, New Delhi
- Mudra Institute of Communications, Ahmedabad
- Makhanlal Chaturvedi National University of Journalism, Bhopal
- AKJ Mass Communication Research Center, Jamia Milia Islamia, New Delhi
- Bharatiya Vidya Bhavan, New Delhi
- Symbiosis Institute of Media and Communications, Pune
- Xaviers Institute of Communication, Mumbai
- Narsee Monjee Institute of Management Studies, Mumbai
5. Job Prospects
Depending on the kind of education and knowledge you have about advertising, youâ€™ll be placed in different departments of corporate media houses, advertising agencies, advertising wings of newspapers and magazines, and the likes. Basically there are two departments â€” the executive department, which manages economic dealings and carries out market surveys, and the creative department, which works on presentations and graphics of the ads.
Due to the large variety of companies and corporate houses that this sector has, the remuneration too varies a lot. You can expect anything between Rs. 5,000 and 25,000 during the initial months. Of course, it depends much on your education, creative or technical zeal and of course, the kind of institution you have passed from.
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3. What to Expect
If youâ€™re initiating a career in this sector, you can expect a really challenging job with maximum growth prospects. Besides the great pay package, you are also subject to get project-wise incentives and bonuses. If youâ€™re in this sector, be sure to meet the legends of all fieldsâ€”not just communication and advertising gurus!
2. What NOT to Expect
If youâ€™re in this sector and want a satisfying 9-6 job, then this is not for you. This sector induces a pressurized work environment with extra hours a strenuous job environment.
1. Companies That You Must Seek Out For Advertising
Among stalwart agencies, here we have listed the best ones for youâ€”Hindusthan Thomson Associates, McCann Erickson, Leo Burnett, Grey, R.K. Swamyâ€”BBDO, Mudra Communications Limited, Ogilvy and Mather Limited, Lintas India Limited, Redifussion Dy & R.