Radio City 91.1FM, is now the official radio partner for Bengaluru’s Midnight Marathon 2016, which will be held in Bengaluru on December 10. Organised by Rotary Bangalore IT Corridor (RBITC), the run is a flagship fund-raising event for RBITC’s social service projects.
The theme of this year’s marathon “Run for Happy Schools” was unveiled by brand ambassador and chief guest of the event – Olympic medal-winning pugilist MC Mary Kom at the press conference held on November 15, 2016.
The initiative has created a huge platform and has been a most sought after flagship fund-raising event with scores of runners participating from over 20 countries to support the cause.
This year the funds raised will go towards these schools to provide them with better facilities and learning environment.
The initiative that has been conceptualised to revel the essence of Bengaluru’s spirit is in sync with the Radio City brand ideology of “Rag Rag Mein Daude City” and “City ke Kone Kone se”. Through this association we believe in invoking the City Pride amongst all Bangalorians.