IOC Tries To Put A Ban On Olympic GIFs And Vines Leaving Twitteratis Amused

Just a day before Olympic Games 2016 officially started, media got a shocking news that this time around they are not allowed to make any GIFs and Vine-like videos.



The short animated format of videos became a cult back in 2012 when most memorable moments of London Games were immortalized in GIFs.



The news was broken in a notification given by the International Olympic Committee (IOC) which said:

“…the use of Olympic Material transformed into graphic animated formats such as animated GIFs (i.e. GIFV), GFY, WebM, or short video formats such as Vines and others, is expressly prohibited.”

According to news reports, the new rule is meant to protect broadcasters that includes Star Sports in Asia and NBC in the US – that have shelled out billions of dollars so as to gain exclusive rights to the mega event.

These broadcasters are worried that audiences won’t tune in for official Olympic broadcasts if they can get a smaller format of the footage elsewhere as soon as they need.


The move though has Twitterati’s laughing as they think there is no way that IOC would be able to stop people from making GIF’s out of these events.


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