Yoga guru and FMCG entrepreneur Baba Ramdev has said that in few years his products will make the iconic bird from competitor Nestle’s logo “fly away” and “shut the gate in Colgate.”
He claimed that Patanjali is an international brand now. Ramdev said Patanjali Food and Herbal Park Private Limited has registered a revenue of Rs 5,000 crore in the fiscal year 2015-2016, up from Rs 2500 crore in the previous year. The company is eyeing Rs 10,000 crore turnover in the current fiscal.
Yoga Guru Baba Ramdev also claimed that the Haridwar-based company has recorded a growth of 1100 per cent in the last 4 years. Ramdev also claimed that his company has created over 1 lakh jobs in the past four years.
“Patanjali is buying almost 1000 tons of agricultural produce including aloe vera, potato, tomato, mustard and wheat directly from farmers,” he said. “We are creating a new culture of consumers now asking for more amla and tulsi juices. It is an achievement,” he added. Ramdev said Patanjali Ayurved Limited, which has emerged as one of the biggest FMCG advertisers today, does not use “glamour” to sell its products. He said there is no obscenity or glamour or even false promises in our advertisements. Recently, Paramilitary force CISF has started providing full-time security cover to yoga guru Ramdev’s food park in Haridwar and deployed close to three dozen armed commandos at the facility. Officials said a contingent of 34 commandos took charge at the facility on March 22 following Union Home Ministry’s order for 24X7 security deployment early this year.
Officials had earlier said that the expenditure on security deployment at the multi-acre food park was estimated at around Rs 40 lakh per annum and all logistical facilities like barracks, armoury and vehicles will be provided for by the “client”.